SET A NORTH STAR OF YOUR GOAL AND COMMIT TO IT.
SET A NORTH STAR OF YOUR GOAL AND COMMIT TO IT.
“The best lessons in life are not given, they are earned.”
“Some will come from your success, but the lessons that can propel your business or life in exponential ways are the failures. Fail through to success, and revel in the knowledge that you earned every lesson life has thrown at you.”
Meet Brian
Brian is the founder and CEO of Prüvit, the standard in the exogenous ketones space. Prüvit is widely recognized as a category king – the billion dollar company has taken the sector by storm by creating the world’s preeminent consumer-based ketone supplement drink, KETO//OS®.
Brian’s journey in the direct sales space was seeded in high school after seeing his basketball coach make many times his salary through a similar business model. While attending the University of Kentucky, Brian cultivated his dream of becoming a successful entrepreneur.
After many ups, downs and several failed attempts, what he describes as “learning opportunities,” Prüvit was born. Fast-forward 6 years and the mix of preeminent science, a diverse product line and robust internal talent has generated over one billion dollars in revenue.
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BU In The News
USA TODAY
WHY MORE PEOPLE ARE CHOOSING THE GIG ECONOMY
Odds are you have heard the phrase “the gig economy.” It’s a growing segment in today’s business landscape that focuses on the autonomy of the worker. From a high-level perspective, this alternate way to work empowers people to take control of their time,…
US WEEKLY
BRIAN UNDERWOOD, LIFELONG ENTREPRENEUR AND INVESTOR, IS ON A MISSION TO HELP OTHER ENTREPRENEURS
In recent years, the internet has become oversaturated with self-proclaimed business gurus. Those with a desire to learn more about entrepreneurship may have a difficult time separating…
MEN'S JOURNAL
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Brian Underwood, CEO of Prüvit, broke through in the supplement world by creating the world’s first consumer-based ketone supplement drink, KETO//OS®. In 6 short years, Prüvit has grown into a worldwide leader in Ketone Technology. With a seemingly simple…
USA TODAY
WHY MORE PEOPLE ARE CHOOSING THE GIG ECONOMY
Odds are you have heard the phrase “the gig economy.” It’s a growing segment in today’s business landscape that focuses on the autonomy of the worker. From a high-level perspective, this alternate way to work empowers people to take control of their time,…
YAHOO NEWS 5
TRUTHS EVERY BUSINESS OWNER NEEDS TO HEAR HEADING INTO 2021
Whether you’re developing software, starting a restaurant, or building any business in between, nothing reveals truth like experience. You can plan and strategize, but you can’t replace the experience of grappling with—and solving—real challenges…
THE VILLAGE VOICE
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As 2021 winds down and the world gears up for a new year, we’re all wondering what challenges lie ahead and how to navigate the ever-changing business landscape of these times. Brian Underwood, founder of Prüvit, finds himself and his company in the middle of everything as he and his team…
KHALEEJ TIMES
BRIAN UNDERWOOD, CEO AND CO-FOUNDER OF PRÜVIT, BRINGS ENTREPRENEUR MENTORSHIP GLOBAL
A business is not just a venture, it is an idea that takes shape through consistent effort and innovation. Over the past decade, biohacking technology has seen a rise in sales as more and more people are prioritizing their health…
LA WEEKLY
EXCLUSIVE LOOK INTO HOW BRIAN UNDERWOOD INNOVATED TO SUCCESS
A business is not just a venture, it is an idea that takes shape through consistent effort and innovation. Over the past decade, biohacking technology has seen a rise in sales as more and more people are prioritizing their health…
THE GOOD MEN PROJECT
BRIAN UNDERWOOD ON THE LONG ROAD TO OVERNIGHT SUCCESS
In social media or any media for that matter, entrepreneurs often appear confident, winning, and enjoying the rewards of their chosen pursuits. We often see where these people have ended up, but we may not get a sense of how they got there. For Brian Underwood, success …
DIGITAL JOURNAL
BRIAN UNDERWOOD’S PRÜVIT WAS NAMED NUMBER 21 ON DSN’S 2022 GLOBAL 100 AFTER ONLY 6 YEARS
When considering following a certain lifestyle, regime, or philosophy, it can be so important to find a community that shares the same values for support and application. As there is a growing importance placed on health and wellness today,..